Blog Flipping – Newbie Mistakes To Avoid
Blog flipping can be an excellent online business but that doesn’t mean it is easy. Newbies often make simple mistakes that mean their blogs either don’t sell or they don’t sell for a high enough price. In this post we’re going to look at some of the most common mistakes people make with blog flipping and then look at how you can avoid making the same mistakes yourself…
Your Blog Doesn’t Look Good Enough
As a blog flipper, the way your blogs look is absolutely crucial. People expect the blogs you sell to look professional and fit in well with the subject of the blog. Many people make the mistake of not presenting their blogs well enough, using generic or uninspiring designs. This is crazy because it is pretty simple to get a blog to look good.
There is no shortage of blog templates available for platforms such as WordPress that mean you can get a professional looking blog online in no time at all. If you want to achieve a good price for your blog then consider investing in a ‘premium’ template. These will cost you money but it’s well worth it because it will make your blog much more appealing and attractive to buyers.
Choose a blog template that fits in well with the subject in question and try to choose one which isn’t being used by hundreds of other bloggers – the more unique the template the better. If you can afford it, it’s also possible to get your very own custom templates created – and this can vastly increase the sale price of your blogs.
Your Blog Is In The Wrong Niche
The simple truth is that some niches are more popular and/or profitable than others. As a blog flipper you need to find out which niches people want to get into most in order to develop blogs in those niches to sell to those people! A blog in an unpopular niche is unlikely to sell well, no matter how good the design, template and content of the blog is.
The good news is that it is easy to find out what’s popular at the moment. Have a look at blog flipping sites such as Flippa and spend some time researching which niches are selling for the highest prices. The sheer number of blogs for sale on a particular topic is also a good indicator of its popularity – if lots of people are creating blogs in that niche then they are obviously selling well.
Another good place to do some research into this is internet marketing forums. Have a look at sites such as the Warrior forum and look at the topics people are talking about – chances are you’ll find certain topics coming up again and again. Remember that the Warrior forum is populated by online business owners and people who are looking to make money online, so these people may very well be interested in buying a blog on those subjects they are discussing.
Using Duplicate Content or Content Which Isn’t Good Enough
Content is at the heart of any blog, so it’s absolutely essential that your content is up to scratch. A common mistake that newbie blog flippers seem to make is filling their blogs with generic content (for example PLR articles which are also on lots of other peoples blogs too.) It’s fine to use PLR content but at least spend some time rewriting the articles a little to make them unique to your blog.
Also think about the sale price you’re looking to achieve – if it’s at the upper end of the scale then it’s best to create (or have created for you) content which is 100% unique as this is much more valuable to buyers. Remember too that the information contained in the content cuts the mustard. You see plenty of blogs which are filled with content which you would describe at best as ‘suspect.’
Your Advert is Poor
You can have the best blog in the world, but if the advert is poor when you come to sell it you’re likely to be disappointed with the results you achieve. Lots of adverts you see on sites such as Flippa.com are very poor indeed, with missing or confusing information. It is absolutely essential that you include all information a buyer would want to know in your advert and that you present it in an appealing way – remember this is your only opportunity to sell yourself and your blog!
Think about the main selling points of your blog. If it’s earning money then it will almost certainly be that – but if it’s a new blog that you’re selling straight after creating it then your ‘angle’ is going to be slightly different. In this case you could focus your advert around highlighting the quality of the design, the high level of content or the monetization potential provided by the blog, for example.
As your experience as a blog flipper grows you will quickly learn from your mistakes and become wise to potential pitfalls. The best advice I can give is to use your common sense at all times and think about things from your buyer’s point of view. If you were looking to buy a blog yourself, what would you be looking for?
Remember also that doing your research can greatly enhance your chances of a successful blog flip. Find out what people want and then give it to them – if you can do that there is a lot of money to be made in this business.
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