How Can I Maximize My Blogs Sale Price?
Blog flipping and website flipping are extremely profitable businesses. Take a look around places such as Flippa.com where blogs are placed for sale and you’ll see many blogs and sites selling for hundreds or even thousands of Dollars. What you’ll also see too however is blogs which sell for just a few Dollars or – worse still – blogs which don’t sell at all.
So what’s the difference? Why do some blogs fly off the virtual shelves whilst others struggle to sell – and how can you make sure that your auction fits into the first category?
One of the most important things is the auction listing itself. In order for your blog to achieve a good sale price it is absolutely crucial that people have the utmost confidence in what they are buying.
Top Tips for Creating Your Auction Listing
The first thing to think about is the title of your auction. It needs to accurately describe what you are selling whilst at the same time grabbing people’s attention and encouraging them to check out your listing. Don’t make the mistake of focusing too much on the second element however. If your title grabs people’s attention but then when they click on it they feel that they were mislead (for example the title relates nothing to the blog for sale) then this can have a negative effect. Try to include the domain name of your blog and the niche/subject/topic which your blog primarily covers in the title as a minimum.
Once you’ve got people to click onto your auction, your job now is to use the main advert to sell it to them. The most important thing here is to be descriptive. Include all the key information that potential buyers will want to know about your blog and emphasize the benefits of what they are getting. Make sure that you include plenty of screenshots of the blog and don’t forget to include a live link so that people can check out what they are buying for themselves.
Another important thing to consider is the starting price. On sites such as Flippa.com people either take the approach of setting the initial bid price fairly low in order to attract people’s interest – or they set it higher to guarantee that they get what they want for the blog. Doing the former can drive up the price but carries seemingly more risk – although you can add a reserve price which effectively guarantees a minimum sale price, whilst the latter is the safer option (but doesn’t always work out or maximize the value).
Maximizing the Value of Your Blog
By far the most important thing in determining the price you get for your blog is the quality of the blog you are selling.
The first piece of advice I would give is to make sure that your blog uses a good looking theme. The theme you use has a massive impact on the price. If it looks good and it’s fairly unique (ie. It isn’t the same theme used on hundreds of other blogs) then this gets your blog off to a great start. It also helps if the blog theme is related to the topic of your blog – so if it’s a blog about country walking/hiking then you would want to choose a theme which feels “outdoorsy” with green and brown colours, for example.
Another crucial factor in determining the value and attractiveness of the blog is the quality of the content and where it came from. If your blog contains hundreds of 100% unique blog posts then that is extremely valuable to a potential purchaser. If, on the other hand, your blog contains generic PLR content, which is exactly the same as the content on hundreds of other blogs, then it isn’t so attractive or valuable.
Another key element is how established the blog is and how much money it is already earning. I think it pretty much goes without saying that a blog which is 3 years old, receives 200 visitors a day and which earns $200 a month through something like Google Adsense is much more valuable than a blog which is just a couple of weeks old and is not making any money. If you can develop your blog over the medium or long term and then sell it at a later date you will sell your blog for a much higher price. That’s primarily the reason why some blogs sell for thousands of Dollars (because they are generating lots of money already).
If you don’t want to spend lots of time developing your blog then at least take the time to monetize it and use that as a key selling point. This can be done by adding plugins such as Google Adsense or Clickbank Ad Rotator. Most potential purchasers of your blog are interested in it because they want to make money from it themselves – and if you can give them a ready-made inbuilt way of doing so then that always helps your blog to sell for more. After all, people can do it themselves after they have purchased it but it’s much more effort and most people would prefer something which is already set up to make money.
When you’re thinking about maximizing the value of your blog, think carefully about what would be attractive to purchasers. What makes them want to buy?
If you can make your blog look good, fill it full of valuable content, get it receiving visitors and earning money – then you’re onto a winner.
If you can it’s also a good idea to check out blogs which have previously sold and seek out the reasons why they sold for a decent price. Study their listings and actually check out the blog. This is an absolutely wonderful way to learn and can help you to boost your profits straight away.
Blog flipping is a great way of making money – and by implementing some of the ideas I have talked about in this article you will be well on your way to maximizing your blogs sale price.
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