Here is a simple, straightforward and powerful site flipping strategy that you can use to make money online fairly quickly and easily…
1) Find a niche for the site
There are many different ways to do this but one good way for sites you are going to flip is to go to Clickbank.com and look at what’s selling there. Check out the top 5 or 10 products in each category to get an idea of what’s selling in many different niches. If they have a high gravity then it’s obvious they are selling well, so you could choose one to build a site around.
2) Research the keywords
I just use the Google keyword tool because it’s free, easy to use, and works well enough for me. You can use another tool if you want but there’s really no reason to. It’s totally up to you.
Look for keywords that relate to the niche you chose above in step one. For example, if you chose the weight loss niche because of how well the products are selling on Clickbank, you could use keywords such as:
weight loss tips
healthy weight loss
fast weight loss
quick weight loss
natural weight loss
And so on…
Choose maybe 10 to 20 keyword phrases that you can base your websites articles/posts around. You will also need to write the articles or hire someone to write them for you, so you can post them on the site as soon as you get it built.
3) Register your domain
Now it is time to register your domain name. I recommend www.GoDaddy.com for that simply because most of your potential buyers will have an account there so it makes it much easier to transfer, and free.
You should always try to get a domain name with the main keywords in it. For example, using our sample keywords from above you would want to register something like weightlosstips.com it was available, but it’s not. You can also check .net and .org to get a good domain, but get a .com if you can. Anytime you can get an exact match domain for your keywords you should always do it. Only add extra words when necessary.
4) Build the site
I’m assuming you already have a web host if you are looking into site flipping, but if you don’t then I highly recommend InMotion Hosting first and foremost and second I also recommendFat Cow Hosting I have an account on both although the blog you are reading is being hosted on InMotion Hosting.
I usually just use the wordpress.org free publishing platform to build the site/blog because they are popular, free, easy to install, have a lot of great plugins, simple to use, have tons of themes to choose from, and so much more. Basically they are perfect to use for building sites to flip. Plus, if you do use In Motion then you can easily install wordpress with just a few clicks of your mouse.
Once you have the site live you need to add the content that you wrote up in step two.
5) Promote the site
There are a few fairly quick and completely free things you can do to promote the site to start getting some traffic to it and maybe even make a little money from it. This is a very good thing to do before you flip it because it looks great to potential buyers and can really increase the value.
The first thing I recommend doing is to submit a few articles to directories. This is a good way to start getting traffic and building backlinks. You should write maybe 5 good quality original articles and submit them to ezinearticles.com as well as a handful of other top article directories. Be sure to put a link or two in the resource box to your site using the appropriate anchor text.
Another thing I recommend doing is social bookmarking the site and the articles you posted. This can be done quickly and easily with a social bookmarking service such as socialmarker.com or onlywire.com and both are free. How much traffic you get from this depends on a number of factors, it could be a lot or very little, but it’s definitely worth taking the time to do.
Finally, you should write at least one more article and submit it to free traffic system. This is another way to get several free backlinks and traffic for very little effort. And it will look good for your auction when you sell the site.
Of course, you can do as much marketing as you want. The more the better. But this should be sufficient to help increase the value for a site flip.
6) Build Web 2.0 support sites
Use Squidoo, Hubpages, Infobarrel, Wikidot, and others to build smaller support sites that link to your site for more backlinks and some extra traffic. This goes along with promoting the site in step five but it takes it a little further and looks even better to potential buyers. Plus, you can include some of these web 2.0 support sites in the sale if you want. Not all of them allow you to transfer to new owners but some do.
You can also create a Twitter account for the site to include in the sale. It’s pretty easy to build up a few hundred followers and it helps increase value for the auction. Every little bit helps to get the maximum amount possible when flipping your website.
7) Site maintenance
This is an optional step. If you plan to flip your website immediately then you can skip it. However, if you plan to continue to build several sites for selling at a later time then this step is important.
Monitor and maintain the site(s) to see if traffic and rankings are increasing, and if it starts to make money. If not, you can do more promoting of the site as outlined in steps five and six as well as using other internet marketing strategies. The more traffic, higher rankings, and earnings you can show the site has the more money it will be worth.
8) Flip it
Selling it on Flippa.com is definitely your best option but you can also sell it on Digitalpoint or eBay if you want. The amount you get for each site will vary greatly based on several factors. It’s impossible for me to tell you right now how much money you will make from each sale. It can be a lot, it can be just a little, or you might not be able to sell some of them at all.
If you really want a rough ballpark estimate, I would say you can probably get around $300 for a site you built from scratch following the steps above. But as I said, it’s hard to tell, and you will certainly get much more or much less for different site flips. Either way, it can be a great way to make money online considering the actual time and effort needed to work this simple site flipping strategy.