• Tuesday , 2 September 2014

Easy to Follow Site Flipping Strategy

Here is a simple, straightforward and powerful site flipping strategy that you can use to make money online fairly quickly and easily…

1) Find a niche for the site

There are many different ways to do this but one good way for sites you are going to flip is to go to Clickbank.com and look at what’s selling there. Check out the top 5 or 10 products in each category to get an idea of what’s selling in many different niches. If they have a high gravity then it’s obvious they are selling well, so you could choose one to build a site around.

2) Research the keywords

I just use the Google keyword tool because it’s free, easy to use, and works well enough for me. You can use another tool if you want but there’s really no reason to. It’s totally up to you.

Look for keywords that relate to the niche you chose above in step one. For example, if you chose the weight loss niche because of how well the products are selling on Clickbank, you could use keywords such as:

weight loss tips
healthy weight loss
fast weight loss
quick weight loss
natural weight loss

And so on…

Choose maybe 10 to 20 keyword phrases that you can base your websites articles/posts around. You will also need to write the articles or hire someone to write them for you, so you can post them on the site as soon as you get it built.

3) Register your domain

Now it is time to register your domain name. I recommend www.GoDaddy.com for that simply because most of your potential buyers will have an account there so it makes it much easier to transfer, and free.

You should always try to get a domain name with the main keywords in it. For example, using our sample keywords from above you would want to register something like weightlosstips.com it was available, but it’s not. You can also check .net and .org to get a good domain, but get a .com if you can. Anytime you can get an exact match domain for your keywords you should always do it. Only add extra words when necessary.

4) Build the site

I’m assuming you already have a web host if you are looking into site flipping, but if you don’t then I highly recommend InMotion Hosting first and foremost and second I also recommendFat Cow Hosting I have an account on both although the blog you are reading is being hosted on InMotion Hosting.

I usually just use the wordpress.org free publishing platform to build the site/blog because they are popular, free, easy to install, have a lot of great plugins, simple to use, have tons of themes to choose from, and so much more. Basically they are perfect to use for building sites to flip. Plus, if you do use In Motion then you can easily install wordpress with just a few clicks of your mouse.

Once you have the site live you need to add the content that you wrote up in step two.

5) Promote the site

There are a few fairly quick and completely free things you can do to promote the site to start getting some traffic to it and maybe even make a little money from it. This is a very good thing to do before you flip it because it looks great to potential buyers and can really increase the value.

The first thing I recommend doing is to submit a few articles to directories. This is a good way to start getting traffic and building backlinks. You should write maybe 5 good quality original articles and submit them to ezinearticles.com as well as a handful of other top article directories. Be sure to put a link or two in the resource box to your site using the appropriate anchor text.

Another thing I recommend doing is social bookmarking the site and the articles you posted. This can be done quickly and easily with a social bookmarking service such as socialmarker.com or onlywire.com and both are free. How much traffic you get from this depends on a number of factors, it could be a lot or very little, but it’s definitely worth taking the time to do.

Finally, you should write at least one more article and submit it to free traffic system. This is another way to get several free backlinks and traffic for very little effort. And it will look good for your auction when you sell the site.

Of course, you can do as much marketing as you want. The more the better. But this should be sufficient to help increase the value for a site flip.

6) Build Web 2.0 support sites

Use Squidoo, Hubpages, Infobarrel, Wikidot, and others to build smaller support sites that link to your site for more backlinks and some extra traffic. This goes along with promoting the site in step five but it takes it a little further and looks even better to potential buyers. Plus, you can include some of these web 2.0 support sites in the sale if you want. Not all of them allow you to transfer to new owners but some do.

You can also create a Twitter account for the site to include in the sale. It’s pretty easy to build up a few hundred followers and it helps increase value for the auction. Every little bit helps to get the maximum amount possible when flipping your website.

7) Site maintenance

This is an optional step. If you plan to flip your website immediately then you can skip it. However, if you plan to continue to build several sites for selling at a later time then this step is important.

Monitor and maintain the site(s) to see if traffic and rankings are increasing, and if it starts to make money. If not, you can do more promoting of the site as outlined in steps five and six as well as using other internet marketing strategies. The more traffic, higher rankings, and earnings you can show the site has the more money it will be worth.

8) Flip it

Selling it on Flippa.com is definitely your best option but you can also sell it on Digitalpoint or eBay if you want. The amount you get for each site will vary greatly based on several factors. It’s impossible for me to tell you right now how much money you will make from each sale. It can be a lot, it can be just a little, or you might not be able to sell some of them at all.

If you really want a rough ballpark estimate, I would say you can probably get around $300 for a site you built from scratch following the steps above. But as I said, it’s hard to tell, and you will certainly get much more or much less for different site flips. Either way, it can be a great way to make money online considering the actual time and effort needed to work this simple site flipping strategy.

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  1. Jan Smith
    July 13, 2010 at 6:46 pm

    I have been reading a lot lately about site flipping. It would seem to be a very popular source of income on the internet but my question is, to build up enough traffic to the site in order for it to be ‘saleable’, doesn’t this take a while?

    On an average website or blog, it seems to take ages to build up traffic so is there another way of doing flipping? How much traffic should a site have before it is reasonable to sell it? I agree that onlywire and free traffic system are great ways to start everything rolling.

  2. Robert Geczi
    August 1, 2010 at 12:31 am

    Thanks for the post. This pretty much lays everything out in a simple way, for people like myself. I frequently go to the Flippa site, and see the various sites for sale, but have no real idea on how these people are successful at flipping them. Your articles delves into it a bit, and I have a better understanding about the workings of flipping.


  3. SeriousOpinion from DigitalMom
    August 3, 2010 at 10:55 pm

    I love internet marketing. I like all your ideas. It is a nice guide for many new commers. I think the point number 5 (Promote the site) is the most important among all the steps. More you promote, whether it is thorugh backlinks or commenting or article (any forms of promotion), the more exposure you will get. The reward is of course woth it. My first site I sold was for $341 and the last one was worth just over $4000.

  4. Jasmine
    August 19, 2010 at 2:03 am

    Site flipping is a good way to make money, but I think building enough traffic and ranking for the site to be saleable is going to take a while and a lot of hard work.

  5. Ross
    October 20, 2010 at 12:01 pm

    For beginners, this is a pretty awesome guide. It gives a holistic overview of what website flipping and internet marketing is about.

  6. jason ceiling
    October 22, 2010 at 2:29 pm

    Im nursing a few nest egg sites that I will try to sell after page rank has risen. Im surprised I learned from this post as I thought I knew everything about flipping sites.

  7. Jerrod Young
    November 26, 2010 at 11:48 pm

    Great straight forward approach. I’ve used your exact stategies several times in the past.

  8. Tej Kohli
    December 2, 2010 at 1:07 am

    I had tried manytimes but didnot get success yet I will try bwith your style

  9. Lake Forest Movers
    December 7, 2010 at 1:29 pm

    Site flipping is an interesting idea but, as another commenter said, it seems very time-consuming. How “built up” should a site be before you try to sell it?

  10. Bill
    December 16, 2010 at 3:04 am

    It really depends on what kind of site it is. If you are trying to sell a news site, it’d need to be pretty built up. If you are selling a site on a very specific niche, then 10 pages and two months could be fine. There are also lots of brand new sites sold on Flippa every week. So it is really up to you and what you feel most comfortable building.

  11. Bill
    December 16, 2010 at 3:05 am

    What kinds of sites did you try to sell?

  12. Togrul
    February 4, 2011 at 4:48 am

    Hey thanks for sharing,

    these are really great tips for site flipping. I consider trying this and your tips definitely came handy.


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