When you are looking to flip a blog or sell a website, you always want to have a general idea of what it’s worth before you put it up for sale. How to determine how much your blog is worth really depends on who you talk to. There are several schools of thought on deciding the value of a website.
There’s a saying that you may have seen before and it goes something like this, “Your site is worth as much as someone is willing to give you for it” – but that doesn’t help you much in determining what to start your price at when flipping blogs / websites.
So, how much is your site worth?
When figuring out the value of a website or blog, there are a few different formulas you can choose from:
1) For a newer site that doesn’t have a long history of earnings but does make some money each month, you will usually take 10 times the monthly income it brings in. So, if your blog made you $100 last month but it’s less than a year old, you can probably get about $1000 out of it.
2) If you have a premium site that has been well established online for a long time, gets a lot of traffic, and consistently makes a lot of money every month, you can usually get anywhere from 2-3 times the yearly income that it brings in. So, if your site earns $50,000 per year, you could get up to $150,000 for it.
3) Brand new sites with little to no traffic or earnings will not usually sell for very much and it is very hard to determine their value. In this case you will usually be looking at the “potential” the site has or how much original content is already published on the blog. You can expect to make maybe $50 to $300 from the sale of a site like this, depending on a number of factors.
Remember that these are just ball park figures. In some cases you might get a lot more or a lot less for a site that fits in one of these categories.
That’s the basics of establishing the value of your site. There’s no set rule for how much websites are worth and blog flipping values can largely be determined by the market. However, you can use the above information as a general guideline for the next time you are flipping a blog so you don’t set your price too high or low.
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what if you don’t have any ads but do high volumes in traffic?
@roni – You can use high volumes of traffic as a good indicator of how much your blog is worth too. However, it is best if the traffic is residual from search engines or another free source. The harder a potential buyer has to work for the traffic or the more money/time they have to spend getting it, the less likely it is that they will buy your blog/site.
I guess your other blog was the work at home jobs in Iowa or something like that you sold in 2009, I think.
I would like to exchange links with this blog flipping site. If you are interested, you can send me an email to the address I left in the comment box.